A Consultant, Writer, Teacher Frederick C. Wootan

Description of new work

This book addresses the fact that just because someone makes a great salesperson doesn't mean that person will know how to start and manage a business. The focus is on the insurance agency business. It covers everything from establishing the legal form that works best to staffing, supervising personnel, marketing, accounting, selling, selecting insurance companies to represent, and dealing with errors and omissions exposures.

The insurance agency business involves all the basic elements of any business such as planning, organizing, leading, and controlling and these disciplines must be mastered for ultimate long-term success.

This book is appropriate for anyone from the college student who is considering the insurance business as a profession to an agency owner who wants to improve results and build the business.