A Consultant, Writer, Teacher Frederick C. Wootan

Writing A Business Plan Commentary
03-Jul-2008
Not to long ago I read the executive summary in a annual report I had received from a publicly held company. I found sixteen (16) grammatical errors in the first four pages.
What kind of an impression does that provide to the millions of shareholders of this company?

I also recently had the opportunity to read a newsletter written by the CEO (Harvard MBA) to all his business partners around the United States. Now I know this man personally and he is a very intelligent individual, but I nearly threw up when I read the newsletter. Its content not only contained grammatical errors but had many confusing statements. Syntax is extremely important to meaning. Why write if the reader doesn't understand your message?

Writing a business plan so it contains the executive summary, marketing and operating plans, competitor analysis, product review, financial projections, and the form and organizational structure means establishing a real track on which to run.

There are seven parts to a complete marketing plan. It must include things such as advertising methods and support, form of sales (eg. direct, representative, internet, etc.)

How much money are you willing to invest up front? Do you have collateral? Do you have partners? What form of corporation will work best?

NOW - once you have considered these things, how do you put it all in a format that a potential investor will like?

My fees are based on many factors such as how much work in writing the plan will you do and how many rewrites will be required to get it right, etc.?

My specialty involves working with small businesses and start-up operations. fwconsult@​aol.com